Description
BEO Shopping Center is a contemporary retail destination located in Belgrade, Serbia, at the intersection of Vojislava Ilića and Mis Irbijeve streets. Officially opened on June 25, 2020, this expansive mall has transformed a former mechanical engineering factory site into a vibrant commercial hub, covering over 130,000 square meters.
🛍️ Retail Experience
Housing more than 130 global and regional brands, BEO offers a diverse shopping experience. Notable tenants include Peek & Cloppenburg, H&M, Zara, Bershka, Stradivarius, LC Waikiki, Deichmann, and Reserved. The mall also features a large supermarket, a variety of fashion retailers, and specialty stores catering to electronics, beauty, and home goods.
🍽️ Dining & Entertainment
The third floor boasts a unique food court with two terraces, offering 13 modern restaurants and cafés, including international chains like Starbucks, McDonald’s, and KFC. For entertainment, BEO is home to an 8-screen multiplex cinema equipped with 2D, 3D, and 4K technology, providing a premium viewing experience.
🏆 Awards & Recognition
BEO Shopping Center has received international acclaim for its design and architecture, winning two International Property Awards for “Best Retail Architecture” and “Best Retail Interior.” In 2023, it also earned the European Council of Shopping Places (ECSP) Award in the “New Development” category, highlighting its innovative approach to retail and community engagement.
🚗 Accessibility & Community Impact
Strategically located near major highways and residential areas like Konjarnik, Dušanovac, and Šumica, BEO is easily accessible. The center features over 1,200 underground parking spaces, ensuring convenience for visitors. With nearly 5.5 million visitors annually, BEO has become a cornerstone of East Belgrade’s retail landscape, offering a blend of shopping, dining, and entertainment in a modern, community-focused environment.
Whether you’re looking to shop, dine, or enjoy a movie, BEO Shopping Center provides a comprehensive and enjoyable experience for all visitors.
🕒 Working Hours
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Monday to Sunday: 10:00 AM – 10:00 PM Wanderlog
📞 Contact Information
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General Inquiries: +381 11 402 4835
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Email: [email protected]
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Website: beoshoppingcenter.rs
📍 Location & Accessibility
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Address: Vojislava Ilića 141, 11050 Beograd (Zvezdara)
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Parking: Over 1,200 underground parking spaces available.
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Public Transport: Easily accessible via multiple bus and trolleybus lines, including 17, 20, 31, 38, 38A, 38L, 50, 308, 310, E1, 21, and 29.







